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Cardiff Metropolitan University
Welsh Crucible 2015
Andrew is Director of Research and Reader in Product Design at PDR, an international centre for design research at Cardiff Metropolitan University. Andrew leads the academic research strategy for the Centre and supervises a broad range of design research projects and doctoral students. Such projects cover, inter alia, Design Policy, Design Management, User-Centred Design, and Service Design. Andrew’s research has examined the application of product design processes and technologies, especially in SMEs. He is particularly interested on the development of methods for the application of user-centric design, especially in terms of improving accessibility to user-led design and development principles. He has authored 40 academic and professional articles and is member of both the AHRC and EPSRC Peer Review Colleges.
2016 Update: Andrew has since been promoted to Professor and is also Director of Research at PDR, in Cardiff Metropolitan University.